PURE LUXURY

PURE LUXURY

PURE LUXURY stands for uncompromising comfort and timeless elegance at the highest level. Crafted from the finest modal fiber based on pure cellulose, the styles impress with a gently flowing, subtly refined look and a silky-soft feel against the skin.

Sustainably produced in Switzerland and crafted with the utmost care, this series combines luxurious quality with a responsible commitment.

Filter
4 products
SelectedMost relevantBest sellingAlphabetical, A-ZAlphabetical, Z-APrice, low to highPrice, high to lowDate, old to newDate, new to old
Filter
Sort by
Quick view
ISA bodywear
T-shirt PURE LUXURY, round neck
CHF 76.90
white (ISA bodywear 0100)
T-shirt PURE LUXURY, round neck
grey mélange (ISA bodywear 0029)
T-shirt PURE LUXURY, round neck
dark blue (ISA bodywear 0038)
T-shirt PURE LUXURY, round neck
Delivery: short, 2–4 working days
Quick view
ISA bodywear
Long-sleeved shirt PURE LUXURY
CHF 81.90
white (ISA bodywear 0100)
Long-sleeved shirt PURE LUXURY
dark blue (ISA bodywear 0038)
Long-sleeved shirt PURE LUXURY
gray melange (ISA bodywear 0029)
Long-sleeved shirt PURE LUXURY
Delivery: short, 2–4 working days
Quick view
ISA bodywear
Shorts PURE LUXURY
CHF 86.90
mottled gray (ISA bodywear 0029)
Shorts PURE LUXURY
dark blue (ISA bodywear 0038)
Shorts PURE LUXURY
Delivery: short, 2–4 working days
Quick view
ISA bodywear
Pants, long PURE LUXURY
CHF 95.90
grey melange (ISA bodywear 0029)
Pants, long PURE LUXURY
dark blue (ISA bodywear 0038)
Pants, long PURE LUXURY
Delivery: short, 2–4 working days

more ISA bodywear series for Men

MICROMODAL

COTTON & MODAL

10 products
COTTON & MODAL
10 products
TIMELESS

TIMELESS

8 products
TIMELESS
8 products
WOVEN BASIC

WOVEN BASIC

4 products
WOVEN BASIC
4 products
MAN

MAN

5 products
MAN
5 products
EVERYMAN

EVERYMAN

2 products
EVERYMAN
2 products
GAGGOHAAS

GAGGOHAAS

2 products
GAGGOHAAS
2 products
SIMPLY BASIC

SIMPLY BASIC

3 products
SIMPLY BASIC
3 products
SCHWINGER

SCHWINGER

17 products
SCHWINGER
17 products
EDELWEISS

EDELWEISS

7 products
EDELWEISS
7 products
MULTIPACK

MULTIPACK

7 products
MULTIPACK
7 products
SWISS COTTON Nightwear

SWISS COTTON Nightwear

3 products
SWISS COTTON Nightwear
3 products
SWISSLINE

SWISSLINE

15 products
SWISSLINE
15 products
MAX HAVELAAR

MAX HAVELAAR

13 products
MAX HAVELAAR
13 products
SPORT

SPORT

9 products
SPORT
9 products
SOFT WAIST

SOFT WAIST

3 products
SOFT WAIST
3 products
BIG SIZE

BIG SIZE

2 products
BIG SIZE
2 products
FREE CUT

FREE CUT

3 products
FREE CUT
3 products
Protect Shirt

Protect Shirt

1 product
Protect Shirt
1 product
TENCEL™

TENCEL™

4 products
TENCEL™
4 products
PURE LUXURY

PURE LUXURY

4 products
PURE LUXURY
4 products

Summer 2026

Show all
Quick view
Zimmerli
T-Shirt COZY COMFORT, short-sleeved, in summer color azure mélange
CHF 89.25 CHF 119.00
Sale
azur mixture (Zimmerli 582)
T-Shirt COZY COMFORT, short-sleeved, in summer color azure mélange
Delivery: in stock, 1–2 working days
Quick view
Zimmerli
Shirt COZY COMFORT, long sleeve, in summer color azure mélange
CHF 96.75 CHF 129.00
Sale
azure mix (Zimmerli 582)
Shirt COZY COMFORT, long sleeve, in summer color azure mélange
Delivery: in stock, 1–2 working days
Quick view
Zimmerli
Boxer Pant COZY COMFORT, in summer color azure mélange
CHF 66.75 CHF 89.00
Sale
azur mix (Zimmerli 582)
Boxer Pant COZY COMFORT, in summer color azure mélange
Delivery: in stock, 1–2 working days
Quick view
HANRO
Pyjamas long NIGHT & DAY – Summer Edition
CHF 126.75 CHF 169.00
Sale
squared harmony (HANRO 3100)
Pyjamas long NIGHT & DAY – Summer Edition
Delivery: in stock, 1–2 working days
Quick view
mey
T-Shirt MARBLE MUSE, round neck
CHF 44.92 CHF 59.90
Sale
yacht blue (mey 668)
T-Shirt MARBLE MUSE, round neck
Delivery: in stock, 1–2 working days
Quick view
mey
Long Shorty, Boxer Pant MARBLE MUSE
CHF 27.67 CHF 36.90
Out of stock
yacht blue (mey 668)
Long Shorty, Boxer Pant MARBLE MUSE
Quick view
HANRO
Shirt, short-sleeve, V-neck, CASUALS, in summer color retro blue melange
CHF 66.75 CHF 89.00
Sale
retro blue melange (HANRO 3082)
Shirt, short-sleeve, V-neck, CASUALS, in summer color retro blue melange

1 rating
Delivery: in stock, 1–2 working days
Quick view
HANRO
Short Pants CASUALS, in summer color retro blue melange
CHF 74.93 CHF 99.90
Sale
retro blue melange (HANRO 3082)
Short Pants CASUALS, in summer color retro blue melange
Delivery: in stock, 1–2 working days
Quick view
HANRO
Polo shirt TRAVELWEAR, V-neck
CHF 81.75 CHF 109.00
Sale
studio green (HANRO 2739)
Polo shirt TRAVELWEAR, V-neck
Delivery: in stock, 1–2 working days
Quick view
HANRO
Kurze Hosen TRAVELWEAR
CHF 81.75 CHF 109.00
Sale
sunlit petals (HANRO 3103)
Kurze Hosen TRAVELWEAR
Delivery: in stock, 1–2 working days
Quick view
Zimmerli
T-Shirt 700 PURENESS, short sleeve, V-neck; in summer color slate
CHF 74.25 CHF 99.00
Sale
slate (Zimmerli 571)
T-Shirt 700 PURENESS, short sleeve, V-neck; in summer color slate
Delivery: in stock, 1–2 working days
Quick view
Zimmerli
Boxer Briefs PURENESS, with extended leg, in summer color slate
CHF 66.75 CHF 89.00
Sale
slate (Zimmerli 571)
Boxer Briefs PURENESS, with extended leg, in summer color slate
Delivery: in stock, 1–2 working days
Quick view
mey
Long Shorty, Boxer Pant FIZZ & FLAVOURS
CHF 27.67 CHF 36.90
Sale
frog green (mey 564)
Long Shorty, Boxer Pant FIZZ & FLAVOURS
Delivery: in stock, 1–2 working days
Quick view
mey
Sweatpants short TERRY ESSENTIALS
CHF 63.68 CHF 84.90
Sale
palm hue (mey 1254)
Sweatpants short TERRY ESSENTIALS
Delivery: in stock, 1–2 working days
Quick view
Zimmerli
T-Shirt SUSTAINABLE LUXURY, round neck; in summer color birch (beige)
CHF 74.25 CHF 99.00
Sale
birch (Zimmerli 149)
T-Shirt SUSTAINABLE LUXURY, round neck; in summer color birch (beige)
Delivery: in stock, 1–2 working days
Quick view
HANRO
T-Shirt, O-Neck, COTTON SPORTY, in summer color deep navy
CHF 54.75 CHF 73.00
Sale
deep navy (HANRO 1610)
T-Shirt, O-Neck, COTTON SPORTY, in summer color deep navy
Delivery: in stock, 1–2 working days
Quick view
HANRO
Boxer shorts FANCY JERSEY
CHF 39.00 CHF 52.00
Sale
pumpkin ornaments (HANRO 3105)
Boxer shorts FANCY JERSEY
Delivery: in stock, 1–2 working days
Quick view
mey
Swim shorts SHARK FRENZY
CHF 74.93 CHF 99.90
Sale
yacht blue (mey 668)
Swim shorts SHARK FRENZY
Delivery: in stock, 1–2 working days
Quick view
mey
V-neck shirt SELECTION in summer color sea breath (light blue)
CHF 44.92 CHF 59.90
Sale
sea breath (mey 1759)
V-neck shirt SELECTION in summer color sea breath (light blue)
Delivery: in stock, 1–2 working days
Quick view
mey
Long Shorty, boxer Pant BIKE RUSH
CHF 32.17 CHF 42.90
Sale
sea breath (mey 1759)
Long Shorty, boxer Pant BIKE RUSH
Delivery: in stock, 1–2 working days